An Observation by Dennis Speigel

"An Observation by Dennis Speigel" is a long-running editorial column written by Dennis Speigel, Founder & CEO of ITPS, a renowned visionary in the global theme park and leisure industry, and an IAAPA Hall of Fame recipient. Published in the ITPS Leisure News, the column provides expert insights, thought-provoking commentary, and personal observations on trends, challenges, and innovations shaping the amusement and attractions industry. Known for its sharp perspective and industry foresight, the column is a trusted resource for professionals seeking to stay informed and inspired.

He Who Controls Dynamic Pricing Will Control the Theme-Park Industry!

Dynamic pricing has become the most powerful revenue lever in the theme park industry - and the operators who master it will shape the future. Dennis Speigel explains why in his most recent Observation. Click to read the full piece.

Disney’s Price Adjustments in my opinion is A Strategic Step Toward Value and Balance

See Dennis Speigel’s take on Disney’s latest ticket price adjustments. Behind the numbers lies a more strategic story. In this observation, Dennis Speigel examines how the company’s measured approach reflects its ongoing commitment to value and guest experience. Click to read the full observation.

Why Disney Parks Continue to Lead: Legacy, Belief, and the Levers of Industry Dominance

After a recent 3-day visit to Disney World, ITPS Founder Dennis Speigel shares new insights on how Disney’s mastery of storytelling, operations, and IP has driven decades of success. What actionable insights can operators, developers, and suppliers take from Disney’s approach?  Click to read the full observation.

Six Flags’ Conundrum: Deleveraging or Forced Restructuring?

Dennis Speigel drills down on the Six Flags financials and unpacks some of the stark options likely ahead.

Click to read.

Six Flags’ Future After a Disastrous Q2 2025: Why Reimagining, Not Just Rebuilding, Is the Only Path Forward

The ups and downs of Six Flags (legacy parks) have been occurring for over two decades. After Q-2 results announced last week of the merged Cedar / Six, it is apparent that major adjustments of the highest magnitude are required.

Be sure to read the latest Observation by Dennis Speigel -Six Flags’ Future After a Disastrous Q2 2025: Why Reimagining, Not Just Rebuilding, Is the Only Path Forward”.

The High Cost of a Cheap Ticket

Pay-One-Price changed everything - and so did the season pass. But now, as parks slash prices in the name of volume, we have to ask: have we gone too far? Are we selling the magic… or just selling ourselves short? It’s time to revalue the gate — before it’s too late.
Be sure and read the latest Observation by Dennis Speigel: “The High Cost of a Cheap Ticket”.

The Advancement of the Boutique Park Concept

The theme park industry isn’t shrinking - it’s evolving. Once defined by massive, sprawling resorts, it’s now shifting toward a more focused, flexible, and family-friendly model: the Boutique Park. Don’t miss Dennis Speigel’s latest insight - The Advancement of the Boutique Park Concept. Click to read.

Halloween: The Fall Lifeline of the U.S. Theme Park Industry

This fall, America’s theme parks will transform into haunted retreats - and business will be BOO-MING. Halloween in our industry isn’t just fun and fright; in seasons like 2025, it can become a critical revenue driver.
Don’t miss the latest Observation by Dennis Speigel, “Halloween: The Fall Lifeline of the U.S. Theme Park Industry,” for a look at how parks have turned scares into serious success.

The Rise of the Saudi Leisure / Theme Park Market: Opportunity Meets Reality

Saudi Arabia isn’t just dipping its toes into the theme park world - it’s charging in at full speed. With Six Flags Qiddiya at the forefront, the Kingdom’s massive investments have the global industry watching closely. But with big dreams come big questions - and even bigger challenges.

Be sure and click to read this Observation by Dennis Speigel entitled, “The Rise of the Saudi Leisure / Theme Park Market: Opportunity Meets Reality.”

THE SAVANNAH BANANAS: THE FAMILY FUN SENSATION THAT’S TURNING BASEBALL INTO A BLOCKBUSTER EVENT!

There are always new ideas, you just have to find the ones that are...A-Peeling! That’s what Jesse Cole did taking the “American pastime” - baseball - and breathing fun life into it! The Savannah Bananas, entertainment’s newest hit!?

Click to read this Observation by Dennis Speigel on how this wild idea became a financial phenomenon.

A Mid-Season Check-In: The 2025 Theme Park Industry and What Lies Ahead

As summer hits full stride, the theme park industry stands at a fascinating crossroads—fueled by innovation, challenged by volatility, and driven by competition. From major expansions to market pressures, 2025 is shaping up to be anything but predictable.

Be sure and read the latest Observation by Dennis Speigel entitled”. “A Mid-Season Check-In: The 2025 Theme Park Industry and What Lies Ahead”

Where Has Decorum Gone? The Decline of Civility in Media and Government and Homes

Profanity has become the norm—from screens to Senate floors. But when crudeness replaces civility, what message are we sending to the next generation? And where does it end?

Be sure to read the latest Observation by Dennis Speigel entitled, “Where has Decorum Gone? The Decline of Civility in Media and Government and Homes.”

Beyond the Turnstile, Why Attendance Is No Longer the Only Measure of Theme Park Success

For decades, theme park success was measured by one thing: attendance. But in today’s evolving industry, guest satisfaction, per capita spend, and resort expansion are proving to be far more telling. Discover why the turnstile count no longer tells the full story.

Universal Studios Eyes India - A Strategic Entry: True or False?

India has long aspired to host a world-class theme park. If the unofficial reports about Universal Studios entering the Indian market prove true, it could be the breakthrough the industry has been waiting for.

Don't miss Dennis Speigel's latest Observation: “Universal Studios Eyes India – a Strategic Entry: True or False?"

2025 A Promising Year for the Theme Park Industry….. Believe it or Not!

Anticipation is building across the theme park industry as 2025 promises to be a pivotal year—driven by major openings, broader discounting strategies, new products, and a public eager to escape and be entertained.

Click to the read the latest ITPS Observation by Dennis Speigel, “2025 A Promising Year for the Theme Park Industry….. Believe it or Not!”

A REMARKABLE PRE-OPENING OF EPIC PROPORTION!

With over 20 theme park pre-openings under my belt, I’ve seen it all—but nothing compares to what Universal is doing with Epic Universe. Their innovative, highly strategic approach has redefined how major parks should prepare for a world-class debut. Be sure to read my most recent observation, “A Remarkable Pre-Opening of Epic Proportion!”

2025 Uncharted Waters; Fascinating Times! Who has the map?

As 2025 kicks off, the theme park industry stands at a critical crossroads—grappling with economic uncertainty, global tensions, and shifting consumer behavior. Navigating this terrain will demand sharper strategy, faster pivots, and smarter decisions than ever before. Be sure to read this Observation by Dennis Speigel: “Uncharted Waters; Fascinating Times! Who has the Map?”

Consumer Confidence Drops—Impact on Leisure in 2025

Consumer confidence has just taken its biggest hit in four years, raising red flags for the leisure and hospitality industries. As history has shown, a drop like this often leads to cautious spending, shifting travel patterns, and aggressive discounting—trends we’re already beginning to see for the 2025 season. Read the full Observation by Dennis Speigel: “Consumer Confidence Index Drops to Four-Year Low; What Could This Mean for the Leisure Industry and the 2025 Outlook?”

Snow White…….It’s Really Pretty Good

Disney’s latest cinematic take on Snow White arrives under a cloud of controversy, but does it deserve the backlash? With mixed reviews swirling, I went in skeptical—yet walked out pleasantly surprised. Here’s why this reimagined classic might just win you over. You are in the business – go see it!

Be sure to read the full Observation by Dennis Speigel: “Snow White…….It’s Really Pretty Good”.

WHO WILL BE THE NEXT BOB IGER?

As The Walt Disney Company prepares for a major leadership transition in early 2026, the selection of the new CEO will be critical in shaping Disney’s future in a constantly changing entertainment landscape. The ongoing competition with Comcast / Universal makes it clear that Disney’s next leader must navigate a complex business path to ensure continued success, particular within its theme park division.

Be sure to click to read this important Observation by Dennis Speigel: “WHO WILL BE THE NEXT BOB IGER?”

Could the recent regional theme park mergers result in future competitive collaborations?

The theme park industry is evolving and merging at an unprecedented pace. With major mergers reshaping the landscape, could the next phase of growth come not from competition, but collaboration? Imagine regional operators working together—sharing promotions, cross-marketing, and even co-developing attractions. Far-fetched? Maybe. Maybe not. History suggests bold partnerships can redefine industries. Click to read Part 2 of an observation by Dennis Speigel about the Herschend acquisition and its potential implication to the industry.

HERSCHEND ENTERS THE RANKS OF THE TOP SIX USA OPERATORS

Herschend is making a bold move in the theme park industry with its acquisition of Palace Entertainment’s U.S. properties. This strategic expansion significantly strengthens Herschend’s position, adding over 20 venues and reinforcing its presence as a major player in the evolving competitive landscape. Be sure to read the latest Observation by Dennis Speigel, “Herschend Enters the Ranks of the Top Six USA Operators” by clicking below.

I CAME, I SAW……THEY CONQUERED!

The theme park industry has always been a playground of creativity, innovation, and one-upmanship. Universal Epic Universe is about to change the game forever. With groundbreaking attractions, extraordinary technology, and immersive storytelling, and jaw-dropping design, this park is not just competing; it’s redefining the theme park experience. Get ready, because on May 22, 2025, the bar is being raised once again. I just completed an amazing private tour – click here to read my first-hand observation of the park.

A World on Edge: The Rising Tide of Global Security Threats

The world is growing increasingly unpredictable, and public spaces—including theme parks—are not immune to rising security concerns. While our industry has been fortunate to avoid major incidents, the rapid escalation of global threats serves as a critical reminder: preparedness is not optional. As we move forward into the 2025 season, increased attention to security is essential. Click to read this timely article, An Observation by Dennis Speigel: A World on Edge: The Rising Tide of Global Security Threats.

Merlin’s Strategic Shifts!

Merlin Entertainments is at a crossroads. With leadership upheaval, operational cutbacks, and the potential sale of its iconic SEA LIFE brand, the company is undergoing a major transformation. Is this a strategic realignment or a response to financial pressures? The industry is watching Merlin’s future course of action very closely. Click to read this timely ITPS Observation by Dennis Speigel entitled, “Merlin’s Strategic Shifts!”

Why 2025 Should Be the Best Year for Theme Parks Since 2019

The theme park industry is on the brink of a record-breaking year. With major expansions, cutting-edge attractions, and a surge in global tourism, 2025 is set to surpass pre-pandemic highs. In this week’s “An Observation by Dennis Speigel”, we delve into why industry trends signal an exciting and prosperous future but also express some potential new government issues being instituted that could negatively impact us. Click to read!

As the Trump administration takes the reins in 2025, the themed attraction industry stands on the brink of transformation. With promises of economic growth, energy independence, and tax reforms, the landscape is primed for opportunities—but not without risks. Explore the potential impacts of these sweeping policy shifts on our industry’s future by clicking to read this Observation by Dennis Speigel entitled, “The Impact of the 2025 Trump Administration on the Themed Attractions Industry”.

Could Universal Studios be the next big player in the Cruise Line Industry? It makes a lot of sense. With iconic franchises like Harry Potter and Jurassic World, and their expertise in immersive entertainment, along with a booming cruise market, the timing seems perfect. Discover why Universal should further explore their entry into the Cruise Line Industry. Click to read the next ITPS Observation entitled, “All Aboard! It’s Time for Universal/Comcast to Set Sail!”

Climate change is definitely reshaping the future of the theme park industry, bringing unprecedented challenges like the current California wildfires, hurricanes, and extreme cold weather. As these threats grow, parks must innovate, adapt, and invest in sustainability to ensure they remain vibrant destinations for generations to come. Be sure and click to read the full ITPS Observation article by Dennis Speigel entitled: “Facing the Uncontrollable: The Theme Park Industry’s Response to Climate Challenges”.

Recent truck attacks in Magdeburg, New Orleans, and Las Vegas have shaken communities worldwide, leaving devastation and prompting urgent questions about public safety. These deliberate acts of violence, exploiting everyday vehicles as weapons, highlight vulnerabilities in crowded spaces. For theme parks—iconic gathering places—they serve as a stark warning. This ITPS Observation delves into the chilling patterns of these attacks and outlines vital security measures parks must adopt to protect visitors and prevent future tragedies. Click here to read.

Is baseball truly America’s national pastime, or has another contender quietly claimed the title? Theme parks, with over 300 million annual visitors in North America alone, outdraw all major professional sports combined. From thrilling rides to family-friendly attractions, parks deliver unmatched entertainment and economic impact. In this special ITPS Observation (click below to read), discover why THEME PARKS might REALLY be the reigning AMERICAN NATIONAL PASTIME.

In a notable strategic move, coming swiftly following the merger, Six Flags announced its intention to acquire the remaining shares of Six Flags over Georgia. Will this acquisition bring about a game-changing milestone in the company’s strategy to boost profits, streamline operations, and unlock new growth opportunities? Dive into thoughts behind this landmark decision and what it means for the future of Six Flags. Click to read the latest ITPS Observation by Dennis Speigel.

Disney’s theme parks, once celebrated as timeless havens of magic and nostalgia, are now at the crossroads of cultural evolution. In recent years, debates over Disney’s perceived “wokeness” have sparked both praise and criticism. This ITPS Observation explores the delicate balance between embracing inclusivity and preserving cherished traditions. Click here to read more.

A day at a theme park may seem like a pricey indulgence, but it’s much more than just a ticket to rides and attractions—it’s an investment in creating lasting family memories. Click here to read more.

The Middle East is once again pushing the boundaries of leisure invitation, setting its sights on a dramatic entry into the theme park industry. Saudi Arabia is envisioning itself as an emerging global Middle Eastern entertainment powerhouse. Yet, the ambitious dream aligns with harsh realities experienced in Dubai—unforgiving desert climates, overestimated attendance projections, staggering operational costs, and enormous capital investment costs, all of which in Dubai culminated in significant financial losses. Now, Saudi Arabia stands at a similar crossroads with its bold Vision 2030 initiative, aiming to redefine tourism and entertainment. Can Saudi Arabia avoid Dubai’s missteps and carve out a sustainable future, or is history destined to repeat itself? Click here to read.

For over a decade, the idea of a 1000-foot-tall rollercoaster seemed like a far-off fantasy—an impossible feat of engineering and thrill-seeking. But that dream is now on the verge of reality. After witnessing a sneak peek of this groundbreaking innovation, I can confidently say the future of amusement rides is about to reach unprecedented heights. Combining cutting-edge technology, ingenious safety systems, and breathtaking design, this record-breaking attraction promises to redefine the limits of adrenaline and imagination. Get ready for “The 1000-Footer”—the ultimate testament to why Coaster is King!