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Vic Nolting
Senior Associate

Mr. Nolting started his career in 1977 in the Group Sales Department at Kings Island, in Cincinnati, Ohio before being selected as one of two candidates to complete an in intense General Manager's training program designed to develop management generalists and add depth to the company's operations management team.

Mr. Nolting then went on to become the Manager of Planning and Business Analysis at Taft Broadcasting Company and Amusement Group (now Cedar Fair's Kings Dominion. While there, Mr. Nolting established policies, procedures and new lines of communication to allow for regular, timely evaluation of the park's operation and revenue-generating performance. He was also responsible for supplying data to the marketing and operation departments to help increase both attendance and revenue-generation efforts.

Mr. Nolting then furthered his career by being named Vice President/General Manager at Darien Lake Inc. in Darien Center, New York. He revised all the park's sales, marketing and operation systems to transition the organization from a construction project to an effectively and efficiently operated park. Mr. Nolting reorganized the staff's efforts and instituted a strict cost control program which reduced overall expenses by 13%, and he generated a 56% increase in total attendance, while revenues increases by 23%. As VP, Mr. Nolting developed the property's first long-range strategic plan and capital investment strategy, and crafted a new set of analysis benchmarks to gauge the park's operating and financial performances.

Mr. Nolting then became part of the acquisition team at Leisure Systems, Inc - the North American franchisor of Yogi Bear's Jellystone Park Camp Resorts. He developed LSI's first long-range strategic plan for growth and expansion of the franchise system and doubled the number of franchise locations. Mr. Nolting directed work with Hanna-Barbera Productions, and oversaw the revision of the package provided for character artwork, merchandise, and costumed characters. He instituted updated and re-written operations and training manuals, while new reporting and analysis procedures were installed. Mr. Nolting created a formal franchise advisory board, which helped the business relationship with the franchisee group change from difficult and contentious to cooperative and productive.

Mr. Nolting returned to Cincinnati and became COO of Coney Island, Inc. As COO, gross revenues for this regional amusement park grew seven-fold to $15.7M while operating increased by a multiple of 40, to $2.4M. While at Coney Island, he reduced the park debt by 85%, renovated, repaired, and remodeled the entire park's buildings and structures, and redirected or replaced the entire park's operating procedures, financial systems, analysis reports, sales, and marketing plans. Mr. Nolting managed both the concession and parking agreements between the park and Riverbend Music Center, a 20,000+ capacity concert facility adjacent to the park.

Mr. Nolting has successfully led two companies (Coney Island and Leisure Systems Inc.) from the brink of closing to viable, successful, and highly profitable enterprises. He is an active member of International Associate of Amusement Parks and Attractions (IAAPA) - being on the Board of Directors, (Chair) Membership Committee, (Chair) Small Parks Committee, an Education, Strategic Planning, and Awards Committee Member, a Moderator/Instructor of the annual Attractions Management School, a Member of the Board of Directors for the National Association of RV Parks and Campgrounds (ARVC), and is also a member of the first group of international park executives to be named an Industry Certified Attractions Executive (ICAE).

With over 40 years of leisure industry experience, in 2015, Mr. Nolting joined International Theme Park Services, Inc. as a Senior Associate. In this capacity, Mr. Nolting is involved in many facets of the firm's feasibility, design, operations planning, and on-site training and management programs.