Agritourism & Farms extend their season by hosting holiday markets, farm-to-table dinners, or posting updates on crops and animals, maintaining community presence year-round.

Youth Camps & Programs often use the off-season to spotlight campers and staff, share alumni stories, and push early-bird registrations, ensuring families keep them in their plans.

Cruise Lines keep travelers engaged during slower sailing periods by sharing destination highlights, onboard experiences, and crew stories through social media and email. Many also offer early-booking promotions and “virtual voyage” content to inspire future travel and maintain guest excitement year-round.

As these other seasonal industries show, consistent engagement even in slower or non-peak times keeps audiences emotionally connected and ready to return once the season reopens. Whether through off-season events, behind-the-scenes content, special sales for the forthcoming season, or promoting upcoming experiences, parks can use similar strategies to maintain visibility, strengthen loyalty, and build anticipation year-round.

The off-season is also a great time to strengthen community connections. Sponsor a local charity event, host a blood drive in the parking lot, or partner with schools for educational programs. These efforts build goodwill, generate media coverage, and reinforce your park as a trusted part of the community fabric.

Digital engagement is another powerful tool. Run lighthearted social media campaigns. Think throwback photos, trivia contests, or “countdown to opening day” posts. Even a steady drip of fun content can keep your park top-of-mind. If your marketing team has the bandwidth, consider short videos featuring maintenance progress, sneak peeks of merchandise, or quick Q&As with team members.

Finally, don’t underestimate the value of listening in the off-season. Collect feedback from surveys, monitor social comments, and keep a pulse on what guests loved (or didn’t) about the past season. This is the perfect window to make any adjustments before the guests return.

The off-season may be quieter, but it doesn’t have to mean invisible. Just as ski resorts, sports teams, youth camps, cruise lines, and farms have shown, a smart off-season presence builds stronger loyalty and deeper anticipation. By staying active in the community, sharing authentic behind-the-scenes updates, and engaging with guests online, your park can build excitement that pays off when the gates swing open again.

How ITPS Can Help

At ITPS, we work with operators around the world to keep their brands strong year-round. Whether it’s developing smart off-season engagement strategies, creating special events, or analyzing guest feedback to improve your offerings, our team can help you turn downtime into opportunity.